Pricing matters
Charge with confidence. Build a business that actually pays you.
If you’ve ever wondered whether you’re charging enough…
If you’ve avoided your numbers because they feel overwhelming…
Or if you know your prices need to change but don’t know where to start…
This masterclass is for you.
Pricing Matters is a practical, pre-recorded 1 hour business masterclass designed to help beauty professionals understand their pricing properly, and make changes that support long-term profitability and sustainability.
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This isn’t about copying industry prices or guessing what feels “reasonable”
It’s about understanding your numbers and charging in a way that supports your business and your life
Why pricing feels so hard
Many beauty professionals set their prices based on:
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what others are charging
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fear of losing clients
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what feels “acceptable”
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or what they charged when they first started
Over time, this can lead to working long hours, feeling underpaid, and questioning whether the business is worth it, even when your diary looks full.
Pricing isn’t just about numbers. It’s about confidence, clarity, and sustainability.
This is where Pricing Matters helps
Pricing Matters gives you a clear, structured way to understand what you should be charging and why.
Instead of guessing or avoiding the subject, you’ll learn how to:
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review your current pricing honestly
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understand your costs and time
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calculate prices that support profit, not just turnover
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make changes confidently and professionally
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This masterclass helps you move from uncertainty to clarity, without panic or overwhelm.
What you'll learn
In this masterclass, you’ll cover:
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Why pricing is key to long-term business success
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How to review your current prices realistically
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How to calculate what you should be charging
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How to create a pricing strategy that supports growth
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How to feel confident making pricing changes
You’ll also receive practical tasks and exercises to help you apply what you’re learning directly to your own business.
Whats included?
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1-hour pre-recorded masterclass
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Practical pricing exercises
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Clear guidance you can revisit anytime
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Lifetime access
You can work through this in one sitting or return to it whenever you need a pricing reset.
Who this is for
This masterclass is ideal if you:
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Feel unsure or uncomfortable about pricing
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Haven’t reviewed your prices in a while
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Want to increase profit without working more hours
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Are growing your business and need your prices to grow with you
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Want clarity and confidence around your numbers
You don’t need to be “bad at maths” to benefit — everything is explained clearly and practically.
Who it isn't for
Pricing Matters is not for you if you:
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Want a quick answer without doing the work
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Are looking for someone to tell you exactly what to charge without understanding why
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Aren’t ready to look honestly at your numbers
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Prefer to keep prices low out of fear of upsetting clients
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Believe being busy is more important than being profitable
This masterclass is for those willing to take responsibility for their pricing and make decisions that support long-term sustainability - not short-term comfort.
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About your trainer
Emma Thomas
With over 25 years in the beauty industry and 23 years in business, I bring real-world experience to every course I teach.
Since becoming an educator in 2021, I’ve focused on combining industry knowledge with practical business insight to help beauty professionals build confidence, clarity, and long-term stability.
Important information
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This is a digital business education course with instant access.
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Access is provided immediately after purchase via your account and email confirmation.
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Due to the nature of digital content, this course is non-refundable.
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This course is not accredited.
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Results depend on your implementation and commitment, and you can complete the training at your own pace.
